Red is the new black

Zhen Wei (MFA Design) was in the VFL today working on the Red Bag for Hong, a brand he’s developing for Alan Chochinov’s class. 

Hong means “red” in Chinese. In western culture, red is just a color. In Chinese culture, red is about good luck. If someone becomes famous overnight, they are said to be hong. This project takes concepts from Chinese tradition and modernizes and Americanizes them, making it so that you can wear these traditions on your back.