Jay by Damon Ahola


Damon Ahola began by discarding a Band-Aid…

Then created several sheets of ideation drawings

Investigated various ideas for prototypes (here we see bandage “tape”)

And a Post-It bandage

Ultimately settling on a first aid caddy aimed at children (rapid prototyped in this photo)

That comes along with an educational booklet (renderings in this photo)

A packaging study

Reimagined as a pice of design art

And then reimagined as a movie poster